A 30-Day Celebration of Movement, Energy & Community

This Dubai Fitness Challenge, The Beach JBR joins forces with Dubai’s homegrown performance brand SQUATWOLF to transform one of the city’s most iconic destinations into a 30-day open-air fitness festival — bringing together workouts, wellness, and community like never before.

Move. Sweat. Recover. Repeat.

For one month, The Beach JBR becomes your fitness playground.

Join 40+ coaches for 60+ FREE workouts that combine endurance, strength, and recovery — all set against the stunning beachfront backdrop.

Location: Green lawn opposite Pavilion

What’s On

• 💥 HIIT, Bootcamp & Kickboxing sessions to challenge your limits
• 🌅 Sunrise Pilates, Mobility & Core Flow on weekends
• 🏃 Run Club meetups embracing Dubai’s thriving running culture

Whether you’re a first-time runner or a fitness enthusiast, there’s a session for every level.

Your Matcha Morning Movement

Add a splash of wellness and a touch of indulgence. Join us on 8, 15 & 22 November (Saturdays) and refuel after your workout with:

• Scrambled eggs on toast + matcha — AED 60
• Matcha with a freshly baked pastry — AED 30
• Live DJ spinning uplifting morning beats

Early Bird Offer: The first five registered guests receive a complimentary matcha and breakfast

Be part of the Movement

Celebrate the energy, community, and lifestyle that keep Dubai moving.

The Beach JBR x SQUATWOLF — Where Fitness Meets The Beach.

Sign up now to reserve your spot and be part of Dubai’s most inspiring outdoor fitness experience.