Lacoste

For over 80 years, Lacoste’s green crocodile has symbolised French style. The man behind the label, Rene Lacoste, first found success in tennis, winning the French Open in 1924. Rene debuted short sleeves there to give him even more movement, and this ‘functional elegance’ still carries across Lacoste's collections that include fragrances, sunglasses, shoes, and leather goods.