Season Kick Off



Dates: 10th and 11th November, 2017
Timings: 2:00pm – 11:00pm
Location: Large sand area in front of South Beach Facilities
Shows/Activities Schedule: Season Kick Off_Activities Schedule

Celebrating the beginning of the beach season with a one-of-a-kind weekend event, The Beach will host an incredible range of activities, from a sociable picnic, to a wide selection of beach games where guests will be able to feel the sand back between their toes while enjoying the cooler weather.

With three interactive zones – Taste, Enjoy and Play – beach goers can revel in a variety of activities to carry them through the weekend, giving them a chance to enjoy The Beach’s unique food and beverage offerings and leisure facilities.

Visitors can also register for a chance of winning the Grand Prize giveaway, a two-park annual pass for a family of four to Dubai Parks and Resorts where a world of never ending adventure awaits.


The Beach will be transformed into a giant picnic, with a Taste zone that will encourage people to perch on one of the many drums, barrels and benches arranged for families, friends and couples to share a bite in an al fresco dining setting. Guests will be able to select picnic food from one of their favourite food and beverage outlets at The Beach, including British favourites Pots, Pans & Boards, Retro Feasts, Butcha; Asian-inspired Poco Loco, Bombay Bungalow and Busaba Eathai; and Italian concepts Bianca Mozzarella, Fratelli La Bufala and Morelli’s Gelato, picnic food has never tasted so good! Shake Shack will also be on hand to satisfy cravings for a quality burger, while Laduree will be serving a selection of sweet treats for guests who want to get straight to desert!


If indulging in some of the best games in town is high on the agenda, the Play zone has got you covered. For kids, big and small, there will be an awesome selection of games to keeping visitors entertained ‘til the sun goes down. The Play zone will be divided into three sections. For the little ones, aged between 1 and 3 years-old, there will be a soft play area with ball pen and giant inflatables, allowing them to play in a safe environment. Aspiring gamers aged between 4 and 8 years-old, can get stuck into a giant game of Jenga or head off into the activities tents for an arts and crafts session. Older kids can try their hand at snooker football and a giant dart board!


Enjoy zone has something for everybody. Featuring a stage set in front of the striking back drop of the Arabian Gulf, visitors will be treated to a schedule of performances from 2pm-11pm each day, including mesmerising magic shows, artistic bubble shows and playful puppet shows. There will be a fashion show showcasing the latest collections from The Beach’s much-loved fashion stores, including Muji, Designer’s Club, Glassing, Patrizia Pepe, Gap Fit, River Island, Roberto Cavalli and Sauce on Sea. Roxy Cinemas will also be showing some latest releases in a comfy outdoor-cinema setting, with popcorn and snacks available.